Financial advisors are often taught from day one to seek out as many clients as possible. But at Peterson Wealth Advisory, we think less is more. We intentionally work with a select group of families and individuals who we believe will receive a tremendous impact from our advice. The result is happy clients who feel taken care of. That makes us happy too!

We take the time to understand your values, needs and concerns. We use our expertise to continuously strengthen your entire financial plan and not just your investments. What you get is an advisory firm with a wide angle perspective of your life and goals. Together, we collaborate on a proactive strategy for your future. We regularly research, uncover and implement the most up-to-date portfolio management and financial planning techniques available to our profession. As a result, you don't have to settle for the boiler-plate strategies from the local broker. Nor do you have to pay high commissions and fees for the brokers fancy office, corporate management, and layers of bureaucracy.

We also understand that your time is valuable and you want convenience. That is why we thoughtfully built our firm using innovative technology and forward thinking service providers. Every time we connect, you can rest assured you are receiving the most efficient and effective service possible.


Finding qualified, independent financial advice should not be difficult—but with so many people claiming to be financial planners, financial advisors, financial counselors, or wealth managers, how do you know when you’ve found someone who can really help you? Peterson Wealth Advisory is founded on three core principles that underlie every client relationship.

Integrity: Your advisor can be trusted to act in your best interests at all times.

Experience: Offering the knowledge and practical wisdom gained from research and prior client situations.

Professional Certification: We have the training and education to perform our role at the highest level.


Federal and state law requires that Registered Investment Advisors (RIAs) be held to a Fiduciary Standard. This requires an advisor to act solely in the best interest of the client at all times. RIAs must disclose any conflict or potential conflict to the client prior to and throughout a business engagement. In addition, RIAs must adopt a Code of Ethics and fully disclose how they are compensated. Unfortunately, only a small segment of “financial advisors” are federally or state-registered RIAs; most advisors are actually considered “brokers” by the Securities and Exchange Commission (SEC). Brokers are not held to a Fiduciary Standard; they are held to the lower "suitability" standard. They are allowed to sell you complex, high cost products without disclosing some information and not get in trouble. In fact, brokers are required by federal law to act in the best interest of their employer, not in the best interest of their clients.


There are two fundamental ways that financial advisors are compensated: “Fee-Only” and “Commission.” Fee-Only simply means that the entirety of an advisor’s compensation is received from the client (with no product sales commissions). We do not sell investment or insurance products and we do not accept or pay any referral fees. Commission-based advisors receive commissions from financial companies for selling investment and insurance products to clients. Some advisors, called “Fee-Based” advisors, receive both commissions from product sales and fees from clients. Commission-based products lead to an inherent conflict of interest between advisor and client. Because Fee-Only advisors receive no commissions of any kind there is no incentive to use products that are not in the clients’ best interest or to recommend a product or service that our clients don’t need.

Unfortunately, many people feel the cost to work with an independent advisor or to get started is too high. The reality is, in many cases, a fee-only advisor is less costly than a broker and a fee-only advisor is more likely to work with young professionals and "smaller" accounts. At Peterson Wealth Advisory we keep costs reasonable, transparent, and easy to understand. The annual fee is broken up into quarterly payments and is fully disclosed with an invoice sent directly to our clients. The fee is based on assets under management (AUM) and the percentage decreases as assets go higher. For those who do not want to work together on long-term basis we provide financial planning on a project or hourly basis.